Optimizely provides A/B testing, Multivariate Testing and optimizations for websites and mobile apps via software as a service
Optimizely is a feature management and experimentation platform that provides feature flags, A/B testing, multivariate testing, recommendations, and personalization. It includes a reporting interface that provides results and statistical significance powered by Stats Engine, built in conjunction with Stanford University.
Marketing teams can use Optimizely's visual editor to run A/B tests without having to deploy code. This functionality can be extended by adding custom CSS and JavaScript and building reusable templates called Extensions.
Product teams can use Optimizely's Full Stack solution to run experiments across any application and control feature releases with feature flags using Optimizely's server-side, JavaScript, mobile, and OTT SDKs. Make every feature on your roadmap an opportunity to learn.
Development teams can use Optimizely's free Rollouts solution to put code behind feature flags to easily roll out and roll back features in any application without additional code deploys using the same SDKs as Optimizely FullStack. Mitigate risk for every feature on your roadmap.
Resources
- Developer documentation: API and SDK references
- Library: Library of extensions, add-ons, and integrations
- Knowledge Base: Help center
- Stats Engine: Explanation of how Stats Engine works
