I'm developing an application which can be installed and opened via an AndroidApplicationRecord (AAR, see http://developer.android.com/guide/topics/nfc/nfc.html).
If a user installs the app coming from other sources I'm adding a Google Analytics referrer to the Google Play link in order to track the source of installation.
Is there a way to add this referrer to the AAR or as an additional NDEFRecord so that this source can be tracked as well?