Exchangeable image file format is a standard for storing metadata such as camera, lens, and geo information in JPEG and TIFF files
Exchangeable image file format is a standard for storing metadata from digital cameras.
The metadata tags defined in the Exif standard cover a broad spectrum:
Date and time information.
Camera settings:e camera model and make, orientation (rotation), and ISO speed, metering mode
Lens settings: make and model, aperture, shutter speed, focal length
File settings: File format, color mode
A thumbnail for previewing the picture
Descriptions
Copyright information.
Like EXIF, iptc also holds meta information in image files.