We have developed a mobile app for both Android and iOS. We are planning to promote it through Facebook via Facebook App Install Ads. We don't want to track the number of installs or anything, because we can easily see these info in the app database.
However reading the following articles, we are very confused.
In the first link it sounds like we need to have the Facebook SDK installed. But in the second link, the first 2 FAQ says we don't need SDK if we are not planning to measure and track installs.
Out of this, which one is correct?
Our social media guy complains he can't create the App Install Ads in Facebook because FB says SDK is not installed in the app, but he himself admit he is not knowledgeable on this matter much.