We use
fund_data.loc[fund_data['SubVertical']=="Data Analytics platform"]
to display all details of the columns containing these('Data Analytics platform') strings in the condition of a column in pandas, but suppose we want to display rows containing even some part of the string like all rows having the word 'Data' in the 'SubVertical' column.
fund_data.loc[fund_data['SubVertical']=="%Data%"] #or something like this
should return the following
c1 c2
1 A Data Analysis
2 B Data Analytics
3 C Big Data
4 D Consumer Data platfrom
5 E Data platforms
etc....