A couple years ago I read about a very lightweight text compression algorithm, and now I can't find a reference or remember its name.
It used the difference between each successive pair of characters. Since, for example, a lowercase letter predicts that the next character will also be a lowercase letter, the differences tend to be small. (It might have thrown out the low-order bits of the preceding character before subtracting; I cannot recall.) Instant complexity reduction. And it's Unicode friendly.
Of course there were a few bells and whistles, and the details of producing a bitstream, but it was super lightweight and suitable for embedded systems. No hefty dictionary to store. I'm pretty sure that the summary I saw was on Wikipedia, but I cannot find anything.
I recall that it was invented at Google, but it was not Snappy.