World Tourism Organization

The World Tourism Organization (UNWTO) is the United Nations specialized agency entrusted with the promotion of responsible, sustainable and universally accessible tourism. Its headquarters are in Madrid, Spain. UNWTO is the leading international organization for the promotion of tourism as a driver of economic growth, inclusive development and environmental sustainability. It provides leadership and support in advancing knowledge and tourism policies and serves as a global forum for tourism policy and a source of tourism research and knowledge. It encourages the implementation of the Global Code of Ethics for Tourism[1] e Development, Competitiveness, Innovation & Digital Transformation, Ethics, Culture & Social Responsibility, Technical Cooperation, UNWTO Academy, and Statistics.[2]

World Tourism Organization
Formation1 November 1975 (1975-11-01)
TypeUnited Nations specialized agency
Legal statusActive
HeadquartersMadrid, Spain
Zurab Pololikashvili
 Politics portal

The official languages of UNWTO are Arabic, Chinese, English, French, Russian and Spanish.

Before the outbreak of the COVID-19 pandemic, tourism stood at an all-time high: 1 out of 10 jobs worldwide depended on tourism and international tourist arrivals reached 1.5 billion in 2019.

Against a backdrop of heightened uncertainty, UNWTO conveyed the Global Tourism Crisis Committee to guide the tourism sector as it faced up to the COVID-19 challenge.

UNWTO headquarters, Madrid


UNWTO Tourism Regions

Membership of the UNWTO includes 159 states,[3][4] six territories (Flemish Community (1997), Puerto Rico (2002), Aruba (1987), Hong Kong (1999), Macau (1981), Madeira (1995)),[5] and two permanent observers (Holy See (1979), Palestine (1999)). Seventeen state members have withdrawn from the organization for different periods in the past (with some returned several years after withdrawn): Australia (citing poor value for money), Bahamas, Bahrain, Belgium, Canada (Canada withdrew from the World Tourism Organization when it appointed Robert Mugabe as a leader in 2013), Costa Rica, El Salvador, Grenada, Honduras, Kuwait, Latvia, Malaysia, Myanmar, Panama, Philippines, Qatar, Thailand, United Kingdom and Puerto Rico (as an associate member). The Netherlands Antilles was an associate member before its dissolution.

Non-members are: Australia, Belgium, Belize, Canada, Denmark, Dominica, Estonia, Finland, Grenada, Guyana, Iceland, Ireland, Kiribati, Latvia, Liechtenstein, Luxembourg, the Marshall Islands, Micronesia, Nauru, New Zealand, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Singapore, Solomon Islands, Somalia, South Sudan, Suriname, Sweden, Tonga, Tuvalu, the United Kingdom and the United States.

The United Arab Emirates (UAE) rejoined the organization in May 2013, 26 years after having left UNWTO.[6]

Additionally, and uniquely for a United Nations specialized agency, UNWTO has over 500 affiliate members, representing the private sector, educational institutions, tourism associations and local tourism authorities, non-governmental entities with specialised interests in tourism, and commercial and non-commercial bodies and associations with activities related to the aims of UNWTO or falling within its competence.

On April 27 2022, Russia expressed desire to quit the UNWTO and later the same day UNWTO voted to suspend Russia in view of the Russian invasion of Ukraine.[7]


Name Years of Tenure
Robert Lonati 1975–1985
Willibald Pahr 1986–1989
Antonio Enriquez Savignac 1990–1996
Francesco Frangialli 1997–2009
Taleb Rifai 2010–2017
Zurab Pololikashvili[8] 2018–


General Assembly

The General Assembly is the principal gathering of the World Tourism Organization. It meets every two years to approve the budget and programme of work and to debate topics of vital importance to the tourism sector. Every four years it elects a Secretary-General. The General Assembly is composed of full members and associate members. Affiliate members and representatives of other international organizations participate as observers.[9] The World Committee on Tourism Ethics is a subsidiary organ of the General Assembly.[10]

Executive Council

The Executive Council is UNWTO's governing board, responsible for ensuring that the Organization carries out its work and adheres to its budget. It meets at least twice a year and is composed of members elected by the General Assembly in a ratio of one for every five full members. As host country of UNWTO's headquarters, Spain has a permanent seat on the Executive Council. Representatives of the associate members and affiliate members participate in Executive Council meetings as observers.[11]


Specialized committees of UNWTO members advise on management and programme content. These include: the Programme Committee, the Committee on Budget and Finance, the Committee on Statistics and the Tourism Satellite Account, the Committee on Market and Competitiveness, the Sustainable Development of Tourism Committee, the World Committee on Tourism Ethics, the Committee on Poverty Reduction and the Committee for the Review of applications for affiliate membership.[12]


The Secretariat is responsible for implementing UNWTO's programme of work and serving the needs of members and affiliate members. The group is led by Secretary-General, Zurab Pololikashvili of Georgia, who supervises about 110 full-time staff at UNWTO's Madrid headquarters. The Secretariat also includes a regional support office for Asia-Pacific in Osaka, Japan, financed by the Japanese Government,[13] and a liaison office in Geneva as UNWTO's representation to the UN System, the World Trade Organization, and other diplomatic organizations in Switzerland.[14]

Official languages

The official languages of UNWTO are Arabic, Chinese, English, French, Russian and Spanish.[15][16]


Key tourism statistics
  • UNWTO Annual Report
  • UNWTO Declarations
  • UNWTO Fact Sheets
  • UNWTO World Tourism Barometer
  • Knowledge Network Issues Paper Series
Visa Openness Report

UNWTO research concluded that, by improving visa processes and entry formalities, G20 economies could boost their international tourist numbers by 122 million, tourism exports by US$2016 billion and employment by 5 million.[17]

The Organization's latest UNWTO Visa Openness Report, published in 2016, shows the highest ever percentage of international tourists not requiring a visa to travel - 39% compared with 23% in 2008.[18] The report concluded that the 30 countries whose citizens were least affected by visa restrictions in 2015 were (based on the data compiled by the UNWTO, based on information from national official institutions):[19]

Least restricted citizens
Rank Country Mobility index (out of 215 with no visa weighted by 1, visa on arrival weighted by 0.7, eVisa by 0.5 and traditional visa weighted by 0)
1  Denmark,  Finland,  Germany,  Italy,  Luxembourg,  Singapore,  United Kingdom 160
8  France,  Japan  Netherlands,  South Korea,  Sweden,  United States 159
14  Belgium,  Canada,  Ireland,  Norway,  Portugal,  Spain,  Switzerland 158
21  Austria,  Greece,  Malta 157
24  Czech Republic,  New Zealand 156
26  Hungary,  Iceland,  Malaysia 155
29  Australia,  Slovakia 154

See also


  1. "Global Code of Ethics for Tourism". World Tourism Organization. Retrieved 17 December 2014.
  2. "Home | UNWTO". Retrieved 5 November 2020.
  3. "Who we are | World Tourism Organization UNWTO".
  4. "Member States". Retrieved 20 January 2016.
  5. territories or groups of territories not responsible for their external relations but whose membership is approved by the state assuming responsibility for their external relations.
  6. "The United Arab Emirates joins the World Tourism Organization - World Tourism Organization UNWTO".
  7. "UN tourism body chief says Russia quitting the organization", Leader Post, 27 April 2022
  8. "UNWTO Executive Council recommends Zurab Pololikashvili for Secretary-General for the period 2018-2021 - World Tourism Organization UNWTO".
  9. "General Assembly - World Tourism Organization UNWTO".
  10. "General Assembly". Retrieved 20 January 2016.
  11. "Executive Council". Retrieved 20 January 2016.
  12. "Committees". Retrieved 20 January 2016.
  13. "UNWTO Secretary-General welcomes Japan's support for tourism when meeting with Prime Minister Abe - World Tourism Organization UNWTO".
  14. "UNWTO in International Geneva - World Tourism Organization UNWTO".
  15. "Chinese to become official language of World Tourism Organization". Minsk: Belarusian Telegraph Agency. 12 December 2012. Retrieved 19 December 2012.
  16. "Language Services". Retrieved 21 April 2020.
  17. The Impact of Visa Facilitation on Job Creation in the G20 Economies: Report prepared for the 4th T20 Ministers' Meeting, Mexico, 15–16 May 2012. 2012. doi:10.18111/9789284414727. ISBN 9789284414727.
  18. Visa openness report 2015. 2016. doi:10.18111/9789284417384. ISBN 9789284417384.
  19. "Visa Openness Report 2016" (PDF). World Tourism Organization. Archived from the original (PDF) on 23 January 2016. Retrieved 17 January 2016.

Further reading

  • Jafari, J. (1974). Creation of the intergovernmental world tourism organization. Annals of Tourism Research, 2, (5), 237–245.
  • United Nations General Assembly. (1969). General assembly – twenty fourth session.
  • United Nations World Tourism Organization. (2007). About UNWTO.
  • World Tourism Organization. (2003). WTO news, 2003 (3). Madrid: World Tourism Organization.
  • "World Tourism Organization changes its abbreviation to UNWTO". UNWTO Press and Communications. 1 December 2005. Retrieved 4 March 2008.
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