The intent is to provide players with a sense of pride and accomplishment for unlocking different Arqade benefits. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to reputation rewards before launch. Among other things, we're looking at average per-user reputation earn rates on a daily basis, and we'll be making constant adjustments to ensure that users have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.