National Cattlemen's Beef Association

National Cattlemen's Beef Association[4] (NCBA) is an American trade association and lobbying group working for American beef producers.

National Cattlemen's Beef Association
Founded1996 (1996)[1]
Legal status501(c)(6) trade association[1]
Headquarters9110 East Nichols Avenue, Suite 300,
Centennial, Colorado 80112,
United States
Coordinates39.570709°N 104.882381°W / 39.570709; -104.882381
Jerry Bohn[2]
Colin Woodall[3]
SubsidiariesNational Cattlemen's Building Corporation,
CATL Fund,
National Cattlemen's Foundation Inc,
National Cattlemen's Association PAC[1]
Revenue (2015)
Expenses (2015)$59,995,602[1]
Employees (2014)
Volunteers (2014)

Advertising campaign

National Cattlemen's Beef Association is a contractor to the Beef Checkoff, which is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner". Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum. The Dinner ad replaced Beef. Real food for real people. James Garner was spokesman until he underwent quintuple heart bypass surgery.[5]

The NCBA, as a contractor to the Beef Checkoff, cannot promote or financially support any political candidates or campaigns. The NCBA has disputed that the beef industry contributes to climate change and has even claimed that the beef industry has a beneficial impact on climate change.[6] The NCBA has lobbied for sustainability of the land and resources that their members use.[7][8]

Beef Checkoff Assessment

National Cattlemen's Beef Association is funded by membership dues and sponsorships.[4] NCBA also serves as a contractor to the Beef Checkoff on a cost recovery basis.[9] The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote.[10] The Cattlemen's Beef Board and United States Department of Agriculture oversee the distribution of Checkoff funds, and by law, the funds cannot be used to influence government policy or support political candidates.[11]


It hosts the Cattle Industry Annual Convention & NCBA Trade Show, the Cattle Industry Summer business Meeting, and multiple other events throughout the year.[12] NCBA also producers the television show Cattlemen to Cattlemen and various other digital media outlets.[13]


National Cattlemen's Beef Association sets annual policy priorities that are supposed to strengthen the cattle industry's economic, environmental, and social sustainability.[14] Some of the policies issues they promote are opportunities to increased access to market data, increased trade exports, and increased risk management tools for farmers and ranchers.[14] NCBA advocates for voluntary price discovery in the market and a cattle contract library while opposing mandatory country of origin labeling. [15]

In 2021, the Biden administration repealed the Navigable Waters Protection Rule, enacted under past President Donald Trump. NCBA did not support the repeal and "propose new regulations on common agricultural water features that only flow during rain events."[16] "NCBA strongly supports the Environmental Protection Agency’s Farm, Ranch, and Rural Communities Advisory Committee's recommendation to develop a clear and limited WOTUS definition and protect key exemptions for common agricultural features,” says Scott Yager, NCBA’s Chief Environmental Counselor.[17]

In 2013, National Cattlemen's Beef Association supported the Water Rights Protection Act, a bill that would have prevented federal agencies from requiring certain entities to relinquish their water rights to the United States to use public lands.[18][19]

In 1996, cattle prices decreased substantially, and National Cattlemen's Beef Association lobbied the US federal government for assistance.[20]

See also

  • Canadian Cattlemen's Association
  • Got Milk?
  • Wise Use Movement


  1. "Form 990: Return of Organization Exempt from Income Tax". National Cattlemen's Beef Association. September 30, 2015.
  2. "Leadership Team Archived 2017-03-22 at the Wayback Machine". National Cattlemen's Beef Association. Retrieved March 21, 2017.
  3. "Senior Leadership Team". National Cattlemen's Beef Association. Retrieved March 21, 2017.
  4. "About". NCBA. Retrieved 2020-05-20.
  5. Chung, Grace (July 21, 2014). "REMEMBERING JAMES GARNER: ACTOR AND POLAROID SPOKESMAN". Ad Age. Retrieved 11 October 2017.
  6. "Beef Industry Tries to Erase Its Emissions With Fuzzy Methane Math". 2021-10-19. Retrieved 2021-10-22.
  7. Gustin, Georgina (2021-04-02). "Big Meat and Dairy Companies Have Spent Millions Lobbying Against Climate Action, a New Study Finds". Inside Climate News. Retrieved 2022-01-07.
  8. Lazarus, Oliver; McDermid, Sonali; Jacquet, Jennifer (2021-03-25). "The climate responsibilities of industrial meat and dairy producers". Climatic Change. 165 (1): 30. doi:10.1007/s10584-021-03047-7. ISSN 1573-1480.
  9. "Beef Checkoff Contractors". Beef Checkoff. Retrieved 2020-05-20.
  10. "About the Beef Checkoff Program". Beef Checkoff. Retrieved 2020-05-20.
  11. "About the Beef Checkoff Program". Beef Checkoff. Retrieved 2022-04-26.
  12. "Events". NCBA. Retrieved 2020-05-20.
  13. "Cattlemen to Cattlemen". Retrieved 2020-05-20.
  14. "NCBA outlines policy priorities for 2022". Retrieved 2022-05-11.
  15. "NCBA headed back to the drawing board on key policy issue". Retrieved 2022-05-11.
  16. Association, Kansas Livestock (2022-01-21). "NCBA, KLA Support WOTUS Recommendations From EPA Advisory Committee". Kansas Livestock Association. Retrieved 2022-05-11.
  17. Allen, Jesse (2022-01-17). "NCBA Backs WOTUS Recommendations from Advisory Committee". American Ag Network. Retrieved 2022-05-11.
  18. "H.R. 3189 - CBO". Congressional Budget Office. Retrieved March 11, 2014.
  19. "Urge Congress to Support of the Water Rights Protection Act". National Cattlemen's Beef Association. Retrieved March 12, 2014.
  20. Stout, Hilary; Ingersoll, Bruce. "Clinton approves actions to beef up beef prices". Wall Street Journal. May 1, 1996. p. A2.
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