Juliet Gellatley

Juliet Gellatley is a British writer and animal rights activist. She is the founder and director of Viva! and a former director of the Vegetarian Society. She is also a founding director of The Vegetarian and Vegan Foundation, now known as Viva!Health, along with Tony Wardle,[1] with whom she was married and has two sons, Jazz and Finn, born in 2002.[2][3]

She is the author of The Livewire Guide to Going, Being and Staying Veggie!, The Silent Ark: A Chilling Expose of Meat – The Global Killer, and Born To Be Wild: The Livewire Guide to Saving Animals

Gellatley was the winner of the Linda McCartney Award for Animal Welfare in 1999, sponsored by the Daily Mirror's Pride of Britain Awards.[4]


Gellatley became vegetarian at the age of 15 and has spent most of her working life campaigning on behalf of animal rights. After obtaining a degree in zoology and psychology, she became the Vegetarian Society's first youth education officer (1987 to 1993) and rose to become its director.

She launched Greenscene, Britain's only magazine for young vegetarians, and was its editor from 1987 to 1992. In October 1994, she launched Viva!, a registered charity that campaigns for vegetarian and vegan lifestyles and promotes animal rights. She was the editor and one of the authors of Vegetarian Issues: A Resource Pack for Secondary Schools, 1992.

In 2002, Gellatley co-authored When Pigs Cry: A Report on the USA Pig Industry.[5]

Gellatley was one of several people who provided information used in the writing of the book Striking at the Roots: A Practical Guide to Animal Activism (2008) by Mark Hawthorne.

Campaign against kangaroo meat

In 1997, Gellatley created a website to campaign against the culling of kangaroos and the trade in their meat.[6] The Australian High Commission in London responded that it was, "a campaign based on false, emotive and outdated information," and that the meat was a by-product of a regulated cull to control the numbers of kangaroos that would take place anyway.[7]

In 2002, on the television show 60 Minutes,[8] she talked about the "illegal" killing of kangaroos in Australia, and in 2006 wrote "'Under Fire' A Viva! Report on the Killing of Kangaroos for Meat and Skin."[9] She subsequently took the campaign to Australia itself.[10]

Gellatley extended the campaign to the football industry, launching the "Killing for Kicks" campaign.[11] She has named Adidas as a company that uses kangaroo skin to make football boots.[12]

As of June 2018, kangaroo meat has been removed from all UK supermarkets.[13] The same year, pet supplies retailer Pets at Home agreed to discontinue the sale of dog treats that contained kangaroo meat.[14]

See also


  1. "Vegetarian & Vegan Foundation". Vegetarian.org.uk. Retrieved 14 March 2012.
  2. "VIVA! - Vegetarians International Voice for Animals - Vegsource.com". www.vegsource.com. Retrieved 23 August 2019.
  3. "Meet the Author". Viva! - The Vegan Charity. 19 August 2015. Retrieved 23 August 2019.
  4. "Vegetarians International Voice for Animals – Star Supporters". Viva!. Archived from the original on 2 December 2008. Retrieved 14 March 2012.
  5. Ornelas, lauren; Gellatley, Juliet (2002). "When Pigs Cry: A Report on the USA Pig Industry" (PDF). Viva!USA. Archived from the original (PDF) on 25 September 2014. Retrieved 2 February 2015. Piglets are very fond of play. They chase one another, play-fight, are affectionate, tumble around, and generally enjoy themselves. They do not grow into normal pigs when deprived of play.
  6. "Save the Kangaroo". SaveTheKangaroo.com. Retrieved 14 March 2012.
  7. "Kangaroo Meat Campaigners Use 'False Information'". prnewswire.co.uk. 24 July 1998. Retrieved 14 March 2012.
  8. "Vegetarians International Voice for Animals". Viva!. Archived from the original on 25 March 2012. Retrieved 14 March 2012.
  9. "Untitled Document". SaveTheKangaroo.com. Archived from the original on 7 February 2012. Retrieved 14 March 2012.
  10. Vaughan, Claudette. "Juliet Gellatley's rebuttal", Abolitionist Online.
  11. Archived 17 May 2007 at the Wayback Machine
  12. "Untitled Document". SaveTheKangaroo.com. Archived from the original on 26 February 2012. Retrieved 14 March 2012.
  13. "Kangaroo Campaign History". Viva! - The Vegan Charity. Retrieved 29 March 2021.
  14. "Victory for Viva! as Pets at Home Drops Kangaroo Meat —". Viva! - The Vegan Charity. 21 September 2018. Retrieved 29 March 2021.
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