ITVBe, stylized as itvBe or itvᴮₑ, is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first announced on 12 February 2014 and launched on 8 October 2014.[1] ITVBe broadcasts reality and unscripted shows, including US acquisitions such as The Real Housewives franchise, Million Dollar Listing New York and Botched; and original programming such as The Real Housewives of Cheshire, Dinner Date and The Only Way Is Essex.

Logo used since 2022
CountryUnited Kingdom
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Timeshift serviceITVBe +1
OwnerITV Digital Channels
(ITV plc)
Sister channelsITV1
Launched8 October 2014 (2014-10-08)
FreeviewChannel 28 (SD)
Channel 58 (+1)
Streaming media
ITVXWatch live (UK only)
TVPlayerWatch live (UK only)
Sky GoWatch live (UK only)
Virgin TV GoWatch live (UK only)

A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014. As part of a number of changes to ITV's broadcasting, ITVBe +1 was removed from Sky and Freesat on 13 April 2021.[2] ITVBe +1 is also available on Freeview, but only broadcasts for 1 hour during downtime hours (when ITVBe broadcasts teleshopping). Consequently as a result, the only programme ITVBe +1 on Freeview broadcasts is teleshopping.

Most watched programmes

The following is a list of the ten most watched episodes of a series on ITVBe since the channel began broadcasting in October 2014. Figures are based on Live +7 data supplied by BARB.[3] The Only Way Is Essex is consistently the highest rated series on ITVBe.

Rank Show Viewers
1The Only Way Is Essex1.369 November 2014
21.2317 April 2016
31.2214 October 2018
41.2123 September 2018
51.1910 April 2016
61.1810 October 2014
71.1830 October 2016
81.1611 November 2018
91.162 November 2014
101.1612 March 2017


2014 branding

Logo used from 2014 until 2022

When ITVBe launched in October 2014, it originally utilised a fun, social-media-inspired aesthetic driven by its key talent and reality-TV stars. Boldness and everyday glitz were expressed across the 12-piece mix-n-match colour palette, playful stickers and icons, and entirely unique to ITVBe: user-generated idents named "Mydents". [4]

2022 rebranding

In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022. The logo is coloured rose gold and uses idents that were cross-used across ITV1, ITV2, ITV3, and ITV4 with different elements added into the same scene.[5]


On 20 August 2020, ITV announced that EarlyBe would be introduced on the ITV Hub as part of the Autumn 2020 Reboot. Shows which would broadcast on ITVBe on the same day would be available to watch on the ITV Hub from 7am. The service started on 3 September 2020 and the first show to be hosted by the ITV Hub, before it aired on ITVBe, was Sam & Billie: The Mummy Diaries, which didn't air on ITVBe until 9pm on 3 September 2020. EarlyBe also hosts The Real Housewives of Cheshire, The Only Way Is Essex, Ferne McCann: First Time Mum and Gemma Collins: Diva.[6]


On 3 September 2018, the channel introduced a new children's strand, which is dedicated to preschool programming.[7] The strand airs daily from 9:00am to 12:00pm, three hours a day and also airs archive CITV programming such as Sooty.[8][9]


  1. "ITV confirms ITVBe launch date". ITV. 22 July 2014.
  2. "TVBe +1 axed on satellite". RXTV. 9 April 2021. Retrieved 5 August 2022.
  3. BARB, via Archived 18 July 2014 at the Wayback Machine
  5. "ITV Hub launches EarlyBe". Press Centre. Retrieved 24 July 2021.
  6. "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.
  7. "ITV revives the Sooty Show".
  8. "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
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