Geelong Advertiser

The Geelong Advertiser is a daily newspaper circulating in Geelong, Victoria, Australia, the Bellarine Peninsula, and surrounding areas. First published on 21 November 1840, the Geelong Advertiser is the oldest newspaper title in Victoria and the second-oldest in Australia.[1][2][3] The newspaper is currently owned by News Corp.[4] It was the Pacific Area Newspaper Publishers Association 2009 Newspaper of the Year (circulation 25,000 to 90,000).[5]

Geelong Advertiser
TypeDaily newspaper
Owner(s)News Corp Australia
EditorElise Potter
Founded21 November 1840
Headquarters126 Little Malop Street,
Victoria, Australia


The Geelong Advertiser was initially edited by James Harrison, a Scottish emigrant, who had arrived in Sydney in 1837 to set up a printing press for the English company Tegg & Co.[6]

Moving to Melbourne in 1839, he found employment with John Pascoe Fawkner, as a compositor, and later editor, of Fawkner's Port Phillip Patriot. When Fawkner acquired a new press, Harrison offered him £30 for the original press, and started Geelong's first newspaper. The first edition of the Geelong Advertiser, which originally appeared weekly, was published on Saturday 21 November 1840, edited by 'James Harrison and printed and published for John Pascoe Fawkner (sole proprietor) by William Watkins...'[7]

Its first editorial offered the following doggerel:[6]

Bring forth the press!

When first that mighty shout was heard.
Truth rose in radiant light ensphered.

The Nations to address.

By November 1842 Harrison had become the sole owner of the paper. For the first seven years it was printed in demi-folio size before changing to broadsheet. In 1858 the newspaper retired the original wooden press, adopted new typography, and was printed by a mechanised steam press.

From 1845-1847, the newspaper was named the 'Geelong Advertiser, and Squatters Advocate'.[8] The first edition under this title published on 28 May 1845.[9]

The newspaper did not feature news on the front page until 21 June 1924, coinciding with the inauguration of a new printing press. Before that time the front page was devoted to classified advertising.[10] Trials of a tabloid-sized paper were made in 2000, when a Sunday edition was printed for the Sydney 2000 Olympic Games.[11] The large broadsheet paper size was used until 2001, when the newspaper changed to the tabloid format which has been used since.[12]

See also

  • Geelong News
  • Geelong Independent


  1. "About The Geelong Advertiser". Geelong Advertiser website. Retrieved 28 September 2014.
  2. "Oldest newspapers still in circulation". World Association of Newspapers website. Archived from the original on 14 December 2007. Retrieved 28 September 2014.
  3. "[No heading]". Geelong Advertiser. Vic.: National Library of Australia. 21 November 1840. p. 1. Retrieved 28 September 2014.
  4. "News Limited dominates the 2008 PANPA awards | NewsSpace". Archived from the original on 6 July 2011. Retrieved 17 October 2008.
  5. "Geelong Advertiser". Retrieved 20 March 2015.
  6. "About us". Retrieved 20 March 2015.
  7. "WHOLESALE". Geelong Advertiser. 21 November 1840. p. 4. Retrieved 24 December 2015.
  8. "Geelong advertiser and squatters advocate". Retrieved 17 November 2018.
  9. "Geelong advertiser and squatters advocate" (PDF). 28 May 1845. Retrieved 17 November 2018.
  10. "AUSTRALIAN NEWSPAPER HISTORY GROUP NEWSLETTER No. 27" (PDF). University of Queensland School of Journalism & Communication website. May 2004. Archived from the original (PDF) on 3 September 2006. Retrieved 24 December 2007.
  11. "AUSTRALIAN NEWSPAPER HISTORY GROUP NEWSLETTER No. 10" (PDF). University of Queensland School of Journalism & Communication website. December 2000. Retrieved 28 April 2013.
  12. "AUSTRALIAN NEWSPAPER HISTORY GROUP NEWSLETTER No. 36" (PDF). University of Queensland School of Journalism & Communication website. February 2006. Archived from the original (PDF) on 10 July 2007. Retrieved 2013-04-28.

Further reading

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