Faunalytics is a nonprofit organization that provides animal advocates with access to the research and analysis of various animal issues.[1][2][3] Its research areas include factory farming, veganism and vegetarianism, companion animals, animal testing, hunting, animal trapping, wild animal suffering, and the use of animals for entertainment purposes (zoos, circuses, racing, fights, etc.).[4] Faunalytics was founded in 2000 by Che Green,[3] and operated under the name Humane Research Council until 2015. In a book about animal activists in the US and France, Elizabeth Cherry cites the use of Faunalytics studies as part of activists' move towards practical research.[5]

FounderChe Green
Legal status501(c)(3) organization
PurposeResearch and analysis of animal issues
Executive Director
Brooke Haggerty
Research Director
Jo Anderson
Content Director
Karol Orzechowski
Communications Manager
Jenna Riedi
Formerly called
Humane Research Council (until 2015)


Faunalytics is a non-profit organization based in Olympia, Washington, funded through grants and donations. Founded by Che Green, a former analyst and research manager, Faunalytics utilizes contributions of time and expertise from committed professionals in research, marketing, and communications, as well as business service providers and designers for print and online media.

Faunalytics has the GuideStar Platinum Seal of Transparency,[6] and is currently listed as one of Animal Charity Evaluators' Top Charities.[2]


Faunalytics has conducted or contributed to a number of research studies such as a study of public perception of the animal protection movement (National Council for Animal Protection, 2006), the Humane Index (The Humane Society of the United States, 2007), and an independent study on advocating meat reduction and vegetarianism to U.S. adults (2007).

Faunalytics original research
2008–2019Animal Tracker SurveyAnnual survey of U.S. adults' attitudes and behavior toward animals and animal advocates
2014Study Of Current And Former Veg*nsKey factors in current and former vegetarians' and vegans' decisions to adopt and give up their diets
2018How Does Video Outreach Impact Pork Consumption?Randomized controlled trial studying the impact of pig-focused advocacy videos on pork consumption
2018Naturalness Concerns And Clean Meat AcceptanceStudy of clean meat descriptors and how they impact naturalness concerns and product acceptance
2018Attitudes Toward Farmed Animals In BRIC CountriesAttitudes and Behaviors toward farmed animals and veg*nism in Brazil, Russia, India, China, and the U.S.
2018Pork Or Pig? Beef Or Cow? Implications For Advocacy And ResearchComparing the use of euphemisms vs. explicit language in animal advocacy
2019Plant-Based Labeling StudyA study of consumer preferences for different terms used to describe plant-based meat products
2019Who Supports Animal Causes?A series of research on people who donate to animal causes and why
2019Who Are The Vegetarians?Characteristics of self-described vegetarians
2019Impact of Corporate Commitments on Consumer AttitudesA qualitative analysis of public reactions to corporate animal welfare announcements
2019Donating To One Vs. MillionsA comparison of appeal types, overall levels of donation, and the characteristics of donors who support farmed animals and companion animals
2020The Rise Of Veg, The Fall Of Meat: A Restaurant Case StudyPatterns of veg and meat orders from a campus café over five years
2020"Reduce" Or "Go Veg?" Effects On Meal ChoiceA study of the most effective messaging to use when advocating for meat reduction
2020COVID-19 And AnimalsA poll measuring the U.S. public's understanding of COVID-19 and its connection to animals
2020The State of Animal Advocacy In The U.S. & CanadaA study of the experiences of animal advocates in the U.S. and Canada, and the factors that affect retention and turnover
2020Animal Product Impact ScalesAn analysis of which animal products cause the most farmed animal suffering and deaths to feed the U.S. population
2020Farm Sanctuary Tours & Dietary ChangeA study of the impact of farm sanctuary tours on dietary intentions and behavior
2020U.S. Beliefs About Chickens And FishA study of U.S. attitudes and beliefs about chickens and fish and how beliefs impact support of advocacy efforts
2021Twitter Trends: #CageFree, #Vegan, #AnimalRights, and MoreA study looking at what Twitter trends can show us about vegan diets, attitudes about animal protection, and more
2021COVID-19 & Animals: Chinese Citizens' Beliefs About COVID-19's Links With Animal AgricultureA study replicating Faunalytics' U.S. COVID-19 poll conducted in March 2020, and finding most Chinese respondents show strong support for legislation that would protect both animals and human health
2021Going Vegan or Vegetarian: Many Paths to One GoalA study looking at how we can improve our understanding and support of new vegans and vegetarians
2021Growing A Community: How To Support Farmed Animal Protection In ChinaMembers of the farmed animal protection community in China provide an overview of the landscape, bottlenecks, and potential growth areas
2021Going Vegan Or Vegetarian: Motivations and InfluencesThe second report from Faunalytics' longitudinal study of vegetarians and vegans looks at what motivations and influences encourage people to make the switch from meat to meatless
2022Attitudes Towards Chickens & Fishes: A Study Of Brazil, Canada, China, & IndiaA deep dive into attitudes towards chickens and fishes at an international level
2022Planting Seeds: The Impact Of Diet & Different Animal Advocacy TacticsLooks at the relative effectiveness of different advocacy tactics, and how successful each is across both the short- and long-term
2022Going Vegan Or Vegetarian: Barriers And Strategies On The Path To SuccessThe third and final report from Faunalytics’ longitudinal study of new vegans and vegetarians (veg*ns) focuses on the barriers and supports for those starting a new veg*n diet
2022Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To MessagingA study of Chinese consumers finds broad interest in higher animal welfare products, but mostly for food quality and safety reasons.
2022Chinese Consumers’ Attitudes Toward Animal Welfare: Behaviors, Beliefs, And Responses To MessagingA study of Chinese consumers finds broad interest in higher animal welfare products, but mostly for food quality and safety reasons.
2022Local Action For Animals As A Stepping Stone To State ProtectionsLooks at whether local laws have laid the groundwork for laws at the state level of government, and whether this is a viable avenue for creating meaningful change for animals

Faunalytics also maintains a research library with over 5,000 summaries of external research studies on animal related issues.[7] They also produce a series called "Faunalytics Fundamentals",[8] a collection of animal protection topic overviews illustrated using infographics and graphs, and other interactive visual resources for animal advocates.[9]

Animal Charity Evaluators review

Animal Charity Evaluators (ACE) named Faunalytics as one of its Standout Charities in its 2015, 2017, 2019, and 2020 annual charity recommendations.[10][2][11] ACE designates as Standout Charities those organizations which they do not feel are as strong as their Top Charities, but which excel in at least one way and are exceptionally strong compared to animal charities in general.[12] ACE reviews organizations designated as a Standout Charity every other year.[13]

In its December 2019 review of Faunalytics, ACE cites Faunalytics' strengths as its focus on an important field (creating and promoting research) and its publication of important research on topics related to effective animal advocacy. Their review states that Faunalytics' research projects are highly transparent, publicly available, and seem to be the result of an impact-focused project prioritization process. According to ACE, their weakness is that the effects of their programs on animals are indirect and difficult to measure.[2]

ACE named Faunalytics as one of three of its Top Charities in 2021.[14] The ACE review highlights the value of research as an important contribution to farmed animal protection, and Faunalytics' impact and effectiveness.[15]

See also


  1. Piper, Kelsey (2018-10-31). "Vegan diets are hard to sell. Animal activists might do better focused on corporate decisions, not people's plates". Vox. Retrieved 2022-03-05.
  2. "Faunalytics Review". Animal Charity Evaluators. Retrieved Dec 22, 2021.
  3. "Faunalytics: Does farm-animal advocacy work?". Nonprofit Chronicles. 2018-08-24. Retrieved 2022-03-05.
  4. Bridgers, Jessica. "Faunalytics: A Standout Charity Helping Animal Advocates". worldanimal.net. Retrieved 2022-03-05.
  5. Cherry, Elizabeth Regan (2016). Culture and activism : animal rights in France and the United States. London. pp. 117–118. ISBN 978-1-317-15615-4. OCLC 948511765. Perhaps the strongest embodiment of this logic of practicality in activists' learning processes comes from Faunalytics (known as the Humane Research Council until 2015). Informed by corporate-driven market research, Faunalytics conducts focus groups with non-activists to find the best ways for annual rights SMOs to reach their target audiences. Demonstrating this move towards practicality, Heidi described the importance of Faunalytics's work: (...)
  6. "Faunalytics - GuideStar Profile". GuideStar. Retrieved 2018-11-27.
  7. "Library Of Animal-Related Attitude And Behavior Research". Faunalytics. Retrieved 2021-12-22.
  8. "Faunalytics Fundamentals". Faunalytics. Retrieved 2021-12-22.
  9. "Infographics". Faunalytics. Retrieved 2021-12-22.
  10. Jon Bockman (December 1, 2015). "Updated Recommendations: December 2015". Animal Charity Evaluators. Retrieved April 17, 2018.
  11. "Announcing our 2020 Charity Recommendations". Animal Charity Evaluators. 2020-11-24. Retrieved 2021-01-21.
  12. Allison Smith (June 9, 2016). "Our Thinking on Standout Organizations". Animal Charity Evaluators. Retrieved November 29, 2016.
  13. "Evaluating Charities". Animal Charity Evaluators. Retrieved 2020-01-03.
  14. "Faunalytics Named A Top Charity By Animal Charity Evaluators". Faunalytics. 2021-11-24. Retrieved 2021-12-22.
  15. "Charity Review Faunalytics". Animal Charity Evaluators. 2021-11-01. Retrieved 2021-12-22.
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