Blair's Sauces and Snacks

Blair's Sauces and Snacks is a United States snack company founded in 1989, most famous for their Death Sauce line of hot sauces, known for their extreme range in Scoville heat ratings.

Blair's Sauces and Snacks
IndustryFood products
FounderBlair Lazar
Area served
United States
Key people
Blair Lazar
ProductsHot sauce

History of Blair's sauces and snacks

Blair's Sauces and Snacks is a New Jersey-based food company specializing in hot sauces and spicy snacks. Blair has been featured on FoodTV Unwrapped, the History Channel, the Discovery Channel, QVC Japan, Rolling Stone magazine, The Wall Street Journal, the Daily News, the New York Post, and more.

Blair Lazar, founder of Blair's Sauces and Snacks, introduced Death Sauce in 1989 while bartending on the Jersey Shore. He began bottling and distributing this "Original Death Sauce" and a full line of hot sauces later followed (e.g., After Death, Mega Death, Sudden Death).

Blair's Death Sauce

Blair's produces a variety of hot sauces under the brand name Death Sauce. The sauces range from the more modest heat of Sweet Death to the extreme heat of Ultra Death Sauce. The hotter sauces have pepper extract added for additional heat.

Name Details
Ultra Death SauceReplacement for Jersey Death Sauce (Red Habanero Pods, Cayenne Chilies, White Vinegar, Natural Pepper Flavor (Contains Soybean Oil), Tomato Puree, Pirri-pirri Chilies, Lime Juice, Salt, & Spices) with added Naga Jolokia peppers.
Mega Death SauceA habanero sauce with cayenne, white vinegar, ancho chilies, chipotles, natural pepper flavor, molasses, guava nectar, ginger, salt, and spices.
Sudden Death SauceA habanero sauce with cayenne, white vinegar, honey, lime juice, ginseng, and spices.
After Death SauceOriginal Death Sauce with added pepper extract for extra heat. First sauce in the series to be labeled with a "warning". Notably hotter than previous sauces.
Pure Death SauceA sauce with naga jolokia and habanero peppers, vinegar, and Hawaiian red salt.
Salsa de la MuerteLatin America variant of Original Death Sauce with more chipotle taste. Contains the same ingredients but with a higher concentration of habaneros.
Original Death SauceBlair's flagship product. A habanero sauce with vinegar, cayenne, garlic, chipotle, lime juice, cilantro, herbs and spices.
Golden Death SauceReleased in 2010, at around the same heat level as Original Death Sauce,[1] containing Scotch Bonnet Chilis, Fresh Onion Puree, Turmeric, Ground Mustard Seeds, Chipotle, and Habanero Powder
Jalapeño Death SauceA jalapeño hot sauce with tomatillos, garlic, onion, and tequila
Sweet Death SauceA mild habanero sauce with a vinegar base. Contains sweet tropical ingredients such as honey, mango, passion fruit, and sugarcane

Blair's Heat Collection

Blair's Q Heat Collection was a line of sauces used as marinades or dipping sauces. The Heat Sauces included: Habanero Mango, Jalapeño Tequila, Chipotle Slam, and Wasabi Green Tea. The Q Heat Line has been retired since 2018

Reserve Collection

Blair's Reserve Collection includes a selection of award-winning, limited-edition, hand-crafted, signed and numbered bottles. Each Reserve edition commemorates a significant event or experience, beginning with the "A.M." series noted above. This series originated in the early 1990s when Lazar was bartending on the Jersey Shore. Patrons wanting to stay past the 2 am closing time were dared to try "Blair's Wings of Death", made with Blair's Original Death Sauce. Anyone who survived could stay as long as they wanted, thus, giving rise to the remaining items in the "A.M." series (e.g., 3am, 4am, 5am, and 6am Reserves). Other significant reserves include "Caldera," "Blair's Holiday Reserve," "Blair's Halloween Reserve," and "the Firecracker 500 Reserve." All but the 2am and 3am reserves are completely sold-out and are shown in Blair's vault. Collectors have been known to resell their reserve bottles for extremely high sums as per the Blair's website quoting "It has been reported to us that a bottle has recently (late 2004) sold for $5450 (sold in a private sale to a buyer in Europe)."[2]

16 Million Reserve

The strength of Blair's hottest product, "Blair's 16 Million Reserve", is 16 million Scoville units (Tabasco, in comparison, is 2,500 to 5,000[3] Scoville units). It contains only capsaicin crystals, and is the hottest possible capsaicin-based sauce. Only 999 bottles of "Blair's 16 Million Reserve" were produced, each one signed and numbered by the firm's founder, and have all been sold. This reserve was certified by Guinness World Records as the hottest product available.


  1. "Blairs Blog » Announcing The Best Damn Hot Sauce Ever". 2010-05-20. Archived from the original on 2012-03-09. Retrieved 2012-01-31.
  2. "Blair's Sauces and Snacks : The Official Home of Blair's Death Sauce and Extreme Food :: Reserve Collection :: Vault (Sold Out Reserves) :: 4 A.M. Reserve". Archived from the original on 2012-01-10. Retrieved 2012-01-31.
  3. "Fact File - The Scoville Heat Scale". E-von Limited. Retrieved 26 August 2013.
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