Biggby Coffee

Biggby Coffee is an American coffeehouse chain based in Lansing, Michigan, United States. It was founded in 1995 in the city of East Lansing, Michigan by Bob Fish and Mary Roszel as Beaner's Coffee. By the end of the 1990s, the company had three locations in Lansing, and began to expand during the 21st century by means of franchising. Between 2007 and 2008, the chain was officially renamed Biggby Coffee due to corporate concerns over the meaning of the word "beaner"; the name Biggby was derived from the letter B in the company's logo. In 2022, the chain had over 280 locations throughout the United States.

Biggby Coffee
TypePrivate
IndustryRestaurants
Founded1995 (1995), East Lansing, Michigan, U.S.
HeadquartersLansing, Michigan, U.S.
Number of locations
243 (November 2020) [1]
Key people
Robert Fish, Co-CEO, Michael McFall, Co-CEO
ProductsCoffee
Tea and Herbal teas
Made-to-order beverages
Assorted food
Bottled beverages
Smoothies
Merchandise
Franchising
Websitebiggby.com
biggbyfranchising.com

History

Co-founders Bob Fish and Mary Roszel met while attending hospitality courses at Michigan State University, and first worked together as managers of a Lansing, Michigan-based restaurant chain known as the Flap Jack.[2] The first location opened in April 1995 on Grand River Avenue in East Lansing, Michigan,[3] in a building previously occupied by an Arby's.[4] Due to the success of the initial location, Fish and Roszel opened a second location in downtown Lansing, Michigan in 1997. One year later, they also opened a corporate office in Lansing, allowing for sales of bulk coffee and coffee preparation.[2]

Fish, Roszel, and Michael McFall (who was originally hired by Roszel as a barista in the first store) decided to franchise the company and founded Global Orange Development, LLC in June 1998. A third location opened in August 1999, also located on Grand River Avenue in East Lansing about 2 miles (3.2 km) east of the first.[5] In the following four years, nine more locations were opened throughout Michigan and Ohio.[6]

In late 2007, Fish announced that the chain would officially be renamed Biggby Coffee by January 2008. This decision was made due to concerns over the word "beaner" being a derogatory slang for Mexican people. Company representatives conducted brand research for a year prior to this change, and chose the name Biggby Coffee due to the "big B" in the company's logo.[4]

In August 2012, Roszel retired from the company after 17 years.[7] Roszel was inducted by her Alma mater into Michigan State University's School of Hospitality Business Hall of Fame for her success with Biggby Coffee.[8]

Awards and recognition

In September 2011, Biggby Coffee was the fastest-growing coffee chain in America by CNBC, which ranked the company number one based on their growth percentage from the previous year.[9]

Growth

Biggby Coffee has over 280 stores open across 12 states: Michigan, Florida, Kentucky, Illinois, Ohio, New Jersey, Virginia, North Carolina, South Carolina, Wisconsin, Idaho, and Indiana.

In July 2011, the company officially released a "new store footprint" that reduced the cost of opening a franchise location by approximately 40 percent.[10]

References

  1. Stern, Gary. "Biggby Coffee: A Growing Presence In Coffee Retail Chains". Forbes.
  2. Teri Banas (November 2, 1998). "Lansing-born coffee beanery percolates a Detroit franchise". Lansing State Journal. pp. 1, 2. Retrieved December 22, 2019.
  3. "Openings". Lansing State Journal. April 3, 1995. pp. 11B. Retrieved December 22, 2019.
  4. Jeremy W. Steele (September 15, 2007). "Beaner's to drop name some see as derogatory". Lansing State Journal. pp. 1A, 5A. Retrieved December 22, 2019.
  5. "Beaner's to open another site". Lansing State Journal. August 2, 1999. p. 7. Retrieved December 22, 2019.
  6. "Biggby Coffee franchise history and growth". 8 August 2011. Retrieved August 24, 2011.
  7. "Mary Roszel, Biggby Coffee Co-Founder, to Retire". Biggby Coffee. 2012-09-17. Retrieved 2019-04-16.
  8. "The School of Hospitality Business Alumni Association at Michigan State University Inducts Members in Hall of Fame". Eli Broad College of Business | Michigan State University. November 30, 2012. Retrieved 2019-04-16.
  9. CNBC (2011-09-22). "America's Fastest Growing Coffee Chains". www.cnbc.com. Retrieved 2019-04-16.
  10. "Biggby Coffee Cuts Franchise Start-Up Costs 40%". Biggby Coffee. 2011-07-01. Retrieved 2019-04-16.
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