AsiaOne

AsiaOne is Singapore's first pure play digital content platform, serving readers primarily in Singapore, Malaysia, and Hong Kong.[1] AsiaOne was first launched in 1995 by Singapore Press Holdings and is currently a joint venture between mm2 Asia and SPH Media Trust.[2]

AsiaOne
Type of site
News, lifestyle, entertainment content aggregator
Headquarters
Singapore
Ownermm2 Entertainment
SPH Media Trust
URLwww.asiaone.com
CommercialYes

On 5 June 2000, SPH AsiaOne Ltd was listed on the Singapore Exchange.[3] It was delisted on 24 January 2002.[4][5]

AsiaOne was revamped in July 2021, focusing on being "Off Centre, On Trend", that is, offering the reader a fresh perspective of what's happening packaged in a relatable way that matters.[6] The website is one of the top news and information websites in Singapore by readership.[7]

AsiaOne's won the Silver award for the Best News Website Or Mobile Service for its NewsLite service in 2021 at the WAN-IFRA Digital Media Awards Asia 2021.[8]

Content

AsiaOne initially started as a news aggregator covering news from across the Southeast Asian region. Today, over 90% of its content is organically created by a team of in-house writers and video producer. It's core verticals are News, Entertainment, Lifestyle and Digital Culture. In April 2021, AsiaOne added a new sustainability-focused vertical, EarthOne.[9] The vertical house articles that discuss climate change and sustainability issues.

AsiaOne believes that there are multiple ways to tell a story, each with its own unique spin and audience. It just takes effort to find a good angle.

News is curated and reported to be relevant to the everyday Gen Z and Millennial person.

Entertainment focuses on news from Asian music, TV & movies, including concerts, celebrity updates and interviews.

Lifestyle brings content on food, finance, travel and health to share what's new and trending.

Over 60% of AsiaOne's readers are between the ages of 18 to 44.[10]

AsiaOne's website is free-to-use, and has a social media reach on Facebook, Instagram, TikTok, YouTube and Dailymotion.

AsiaOne's social media performance includes over 45 million reach on Facebook, with an average 10 million monthly Facebook engagements, and over 9.5 million monthly minutes viewed via FB watch.[11]

Management and staff

Low Huan Ping was the founding CEO of AsiaOne,[12] the current CEO is Sean Ler.[13]

The current Head of Content is Tan Thiam Peng.[14]

Previous editors include Margaret Thomas, Paul Jansen, Irene Ngoo, and Adrian Tay.[15]

References

  1. "About Us -". AsiaOne. Retrieved 16 January 2019.
  2. "Media Releases - Singapore Press Holdings". www.sph.com.sg. Retrieved 16 January 2019.
  3. Hong, Shen; Webb, Sara. "SPH AsiaOne Will Delist From Singapore Exchange". Wall Street Journal. Retrieved 25 June 2019.
  4. "SPH AsiaOne delisting plan approved". www.telecompaper.com. Retrieved 25 June 2019.
  5. "Media Releases - SPH AsiaOne". www.asiaone.com. Archived from the original on 8 August 2018. Retrieved 12 February 2019.
  6. "AsiaOne". AsiaOne. Retrieved 2 September 2022.
  7. "Top News And Media Websites Ranking in Singapore in July 2022 | Similarweb". Similarweb. Retrieved 2 September 2022.
  8. Awards, Asian Digital Media. "2021 Winners - Asian Digital Media Awards". 2021 Winners. Retrieved 2 September 2022.
  9. "Letter from the Editor: We only have one Earth". AsiaOne. 22 April 2021. Retrieved 2 September 2022.
  10. "asiaone.com Traffic Analytics & Market Share | Similarweb". Similarweb. Retrieved 2 September 2022.
  11. "AsiaOne". www.facebook.com. Retrieved 2 September 2022.
  12. "AsiaOne Internet to be headed by Low Huan Ping". www.telecompaper.com. 13 October 1999. Archived from the original on 13 July 2021. Retrieved 13 July 2021.
  13. "AsiaOne announces new Chief Executive Officer". AsiaOne. 14 June 2021. Retrieved 22 June 2021.
  14. "Letter from the Editor: Off centre, on trend". AsiaOne. Retrieved 20 February 2020.
  15. migration (7 May 2014). "AsiaOne wins top honours at international competition for its latest mobile application". The Straits Times. Retrieved 13 July 2021.


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